Article by Genie PR
‘Ayurveda’ is a term that is embedded in the history of India. It is something that is not new to the Indian culture. The traditional system of wellness, Ayurveda has made a comeback supported by the scientific techniques in the form of Spas. There was a time when spas were limited to getting a body massage done, but now the changing trends in spa culture have widened the horizons of treatments offered by spas. Spa now means a sense of perfect balance and harmony of body, mind and soul. It not only offers a feeling of calmness and serenity but also treatments for a number of diseases; a skin, or a mental disease.
We all can see that the trends in India are changing with each day. The spa culture has gained a great significance over the years. They are no more restricted to the people from high socio economic status but have also spread its root across society. I personally feel that the increasing stress hectic schedules and busy routines have given humans a very lethargic lifestyle. But at the end of the day every human wants to get relaxed and refreshed to regain the charisma of their body. They want to get rejuvenated and relieved from the stress they come across in their day to day life be it at work or on the home front. Treatments like oriental, Balinese, Swedish, ayurvedic etc are some of the treatments that help you to get refreshed and re-energized. These treatments help to relax muscles, aching joints and calm the fatigued nerves. The therapist applies intense pressure concentrated on areas of tension and pain to relieve your body from stress. Spas also offer treatments that can help you to regain the charm of your body. The most common treatments that the spa offer like berries hydrating glow facial, organic clean up of champagne, anti ageing facial etc help you to get a healthy glowing skin.
In the Changing scenario what I feel the most vital is the ‘Customer satisfaction.’ The success of a spa depends highly upon how pleased your guest is and his overall experience post and pre treatment. Anyone can go and get a spa treatment done from any spa located in the city but what makes them come back to the same location is the experience which should ideally exceed the expectation. Customer satisfaction depends upon a number of different factors like the quality of services a spa provides, the quality of products being used, the ambience of a spa, among other. It may even depend upon how knowledgeable is the spa professional. Say for instance if we talk about a therapy called’ ShiroDhara’, how much a customer is satisfied with it will depend upon different factors like the quality of the oil used, height of the bed, the distance between the pot and the forehead. Most spas collect the oil used in shirodhara for reuse. This is not right – shirodhara oil is for one time usage only as it can spread various dermatology related infection. All these factors determine the level of customer satisfaction and the success of a spa in the competitive market.
The growth of spa culture in India has even driven spas to the homes. People now desire to get their own home spas at their place. Due to lack of time they can’t afford to visit the spas but at the same time increasing stress demands a need of spas. As a result they find it quite convenient to get their own home spa. A place that is secluded and has minimum disturbance and noise level and ample amount of natural light is used to create a spa like environment. White sheets on the bed with white pillows are used to create the massage bed. Soothing and relaxing music, dim lights and burning mild relaxing aroma gives them a perfect ambience to their home spa.
According to me spa industry is one of the booming industries. It can be a lucrative platform for the aspirants. One can have a good scope of career in this emerging field. Due to demand of spa goers, a number of spas are mushrooming all over the city which can give mileage to the ones who want to opt for being a spa professional.Inputs by Pooja Puri, Director, Mystic- Lifestyle Spa
About the Author
Ms. Pooja Puri is the Director of Mystic Lifestyle Spa
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